Once a year, the big names in Interior Design migrate over to Paris to showcase the very latest designs in their upcoming new launches. The Rue du Mail becomes a Mecca for design lovers, as the fabric and wallpaper big names set up shop and open their doors to the trade and general public. Champagne is flowing, parties are abundant, and the finest fabrics and wallcoverings are viewed in a week of glamour and artistry.
This year the show ran from the 19-23rd of January, along side another much larger design show, Maison et Objet, which is located just outside of the city in a humongous exhibition centre. Deco Off, however, runs along two main locations in the heart of Paris. The Rue du Mail on the right bank, a stones throw away from the famous Louvre, and the Rue Jacob/Rue de Seine on the left bank in the trendy Saint-Germain district. A number of big brands who don’t already have showrooms in Paris, rent out and take over the boutique shops along these locations for the design week, transforming them into inspiring showrooms for the duration of the show.
This was my first year attending the Paris show for work, so I want to give a round up of my absolute favourite new designs and collections, as well talk about a few new inspiring brands I discovered.
Misia – Paris
Part of the mighty Casamance/Camengo group, Misia is a very exciting new brand which I was introduced to by our lovely Casamance contact. The designs are all inspired by the glamour of the roaring twenties, and their muse and icon for the brand is a woman called Madamme Misia, a wealthy, well travelled woman imagining herself living in the avant-garde decade.
The fabrics are incredibly luxurious and made with such attention to detail. The brand certainly isn’t afraid to use rich colours and over the top patterns, giving some of the designs a striking, yet ‘you either love it or hate it’ look. Although focused on the iconic 20’s style, some of the classic motifs have been reinvented by the brand, giving a modern style to the timeless designs.
RÊVE DE BURCHELL is the most recent collection which came about from the Tanzanian fragrances which wafted around Paris in the 20’s. A collection of mohair velvets (pictured above and one of the softest fabrics I have ever felt) and linen voiles, in deep, earthy colours.
Each Misia fabric or wallpaper name pays tribute the romantic novels written by Madame M. If you would like to read about the inspiration for each fabric/wallpaper design, click here.
A firm favourite brand for me, Mark Alexander’s new Accent collection of pure linen tiebacks and tassels is understated luxury at it’s finest. Keeping to what he does best, the accessories are hand made in Belgium with incredible quality, using only the finest linen threads and available in a neutral, sophisticated colour palette. The complementary textured linen weave collections are stunning and will undoubtedly be a big hit.
Follow this link to a video made my Mark Alexander to show off the craftsmanship that goes into their designs – https://www.markalexander.com/collections/accent#video
Cole & Son
The British wallpaper brand unveiled their latest masterpiece at Deco Off – the Ardmore collection, which really seemed to be the star of the show (and quite possibly, the most instagrammed new collection!).
The entire collection was inspired by a South African ceramics brand, Ardmore, and the stunningly elaborate vases and artwork they create depicting scenes of African wildlife, floral and fauna. Each wallpaper design was meticulously hand painted by a small team of Cole & Son’s artists, and then the paintings were then layered on top of one another and manipulated to create these truly incredible designs.
Cole & Son took over a shop on the Left bank, and covered it head to toe in their wallpapers, with cleverly matched furniture and accessories to really show it off. The ceramic art was also on display, blending perfectly with the vibrant designs.
Cheeky monkeys and other exotic animals are hidden away in the more botanical designs. Large scale boarders, such as this black and white leopard print border, can be applied to the wallpaper in a variety of ways to create multiple looks.
A few of the Ardmore ceramics are in the bottom of this image.
The painted vases and tribal motif designs, both available in a variety of colours to allow you to go as bold or colour cautious as you fancy with this new collection.
Quite possibly my favourite wallpaper brand, Arte, continue to impress me with their innovative techniques and forward thinking designs. Although they don’t do a January launch, their incredibly stylish permanent showroom is still open for visitors to come in and flick through their double height wallpaper panels. The eagle eyed ones amongst us did manage to see a sneak a quick preview of their four upcoming Spring collections…
Unfortunately there are no images of the new designs just yet for me to show you, but here’s a sneaky snap of one of the press fliers with the new SPECTRA, VERTIGO, OCULAIRE and REVERA collections on.
Here are some of the brand’s most impressive designs.
Arte use a lot of texture and unique techniques and concepts in their designs, for example the raised texture in this design was created by Arte, and many wallpaper brands have now tired to emulate it, proving how influential and trend setting Arte are in the industry.
Former fashion designer for the likes of Dior, J P Gaultier and John Galliano, Karin Sajo has taken her knowledge of Haute Coutire and luxury to create a range of interior fabrics.
Although not that well known outside of France, her fabrics are elegant and original and are sure to make an impact. The fabric upholstered on the sofa below is a dark navy cut velvet design with gold suede/faux leather fabric running in between each patch.
The coral reef design is one of my favourite fabrics from my showroom visit.
An exciting designer and I’ll certainty be keeping a close eye on her new launches each season.
I almost completely missed this showroom as it was nestled down in the cellars of the building temporarily used by Swedish wallpaper brand, Sandberg.
The cavernous cellar played host for the duration of the show to Italian brand Agena. Despite having been around since the 1960’s, this was my first encounter with the brand. They offer bespoke wallcoverings, many of which are fabric based or textured, rugs and digitally printed wallpapers and fabrics. Their style is distinctively European, but their ability to transform any of their current designs in custom colourways or create new products from digital images makes them very exciting, and a great new brand find.
And finally, this guy caught my eye walking down the Rue Etienne Marcel…
Made entirely from ribbons! The Shindo ribbon and textile store is a ribbon lovers playground with wheels of every conceivable colour, width and texture available to purchase. Well worth a browse if you’re walking past.
I managed to do a good full day of showroom hoping in-between meetings, but there’s SO much I didn’t get to see. I’d love to hear whether anyone reading this also went to Deco Off, and if so, what your personal highlights were!
- All images either my own or taken from each brand’s direct website